Behavioral Product Manager
I apply behavioral economics, data analysis, and strategic design to create practical technological solutions that drive meaningful change.
About Me
After graduating with a degree in Management Information Systems 10 years ago, I've worked in various capacities, including project management, stakeholder engagement, and behavioral economics.
I use behavioral economics, data analysis, and strategic design to build technological solutions that make an impact. As a Behavioral Product Manager, I'm focused on understanding what truly drives people and projects.
Projects Highlights
Client Retention in Online Courses
Built trust through clear communication and problem-solving, leading to a lasting partnership and improved client retention in the online courses industry.
Event Coordination with Facial Recognition
Led the implementation of a facial recognition system using machine learning, reducing manual errors and improving the efficiency of event coordination.
Government City Projects Visualization
Designed real-time data visualizations for city government projects, helping track investments and make data-driven decisions more effectively.
Regional NGO Success Story
Led a project for an NGO, helping one region launch a product in just six months. The success led to a long-term collaboration that continues today.
Favorite Quotes
Try new things, make failure survivable, make sure you know when you fail.
Be humble about the extent of your expertise.
When people feel listened to, they are more likely to listen to themselves more carefully.
Our goal as choice architects is to help people make choices they would have made if they were paying full attention.
Don't communicate for yourself, communicate for your audience.
Do not blame people when they fail to use your product properly. Take people's difficulties as signifiers of where the product can be improved.
Get in Touch
If you are interested in discussing how I can contribute to your project or have any questions, feel free to reach out via email. I would love to connect and help with any behavioral design needs you may have. I am happy to offer my services free of charge for academic projects and NGOs.
